By BDX Guest Blogger, Carol Morgan, mRelevance
LinkedIn, the top social network for professionals, is looking to increase its business appeal by introducing sponsored updates for company pages.
While LinkedIn advertising has existed for a few years, the newly added sponsored updates allow businesses to specifically target updates to customers. And, with a new prominent placement in users’ news feeds, instead of in the sidebar, sponsored updates exponentially increase the potential for engagement and exposure.
When it comes to defining the audience for your sponsored update, the sky is the limit. Audience filtering options include countries, states or regions within states; specific companies, industries or company sizes; job titles or function; education; skills; group memberships; gender and age. However, audience isn’t the only thing businesses can control, as they can also determine budget, campaign length and if they want to pay every time LinkedIn shows or every time a user clicks on their update.
If LinkedIn advertising sounds like just another social media network you have to pay money to, think again. While Facebook and Twitter are great for reaching current or potential customers, LinkedIn is the go-to source for building or enhancing business relationships and for reaching professionals who are searching for their next job. LinkedIn’s core audience is already on the site because they want to learn more about you, your company and your job openings, so sponsored updates are a great way to more effectively reach an already willing audience.
If your business is interested in adding LinkedIn advertising to your social media marketing strategy, contact Marketing RELEVANCE.
